“I like my music loud, my coffee strong and my dreams large”

Visionary leader, driven entrepreneur and business economist with background from the security industry. Experience in investing in and growing companies in restaurant, retail, fintech, e-commerce and market research. Founder and CEO (2005-2018) of Precont, a Nordic leading security and research company. I have a few board assignments, advisory board missions and acting advisor to start-ups.

Latest operational positions:

CEO/CPO @ Betalo AB (publ) –

A marketleading specialized fintech company in Sweden focused in payment solutions with a mobile app.

CEO @ Natuvital Sweden AB –

A food supplement company with own developed products under own brands, mainly focused at rehydration solutions.

CEO @ Pandy –

A complete service company and a digitally anchored one-stop-shop within for home and office.

Investor Jury Member @ NTRY Founders Battle by United Spaces –

NTRY FOUNDERS BATTLE is a new competitive arena that targeting Swedish start- up and growth companies who want to take the next step on their entrepreneurial journey. See introduction video here.

  • Born: Löddeköpinge, Sweden
  • Plays preferably: Padel, Piano and Drums
  • Preoccupation: Family, traveling, food & wine, exploring the world, music, sports, digitalization and entrepreneurship.
  • Favorite quotes: “The price of discipline is always less than the pain of regret” & “What you do speaks so loudly that i cannot hear what you say”

Significant inspiration

Robin Sharma
Jordan Peterson
Tony Robbins
Simon Sinek
Brian Tracy
Richard Branson

Listen to my personal story in an interview with the Swedish podcast –

“Ordinary People who do Badass Things”

Podcast: Best of Framgångsvanor och rutiner

Articles in media


Pandy aquisition

MenWith aquisition


Sydsvenska Dagbladet B2B

Dagens Industri

United Spaces & Ntry


Tv4 Nyhetsmorgon

Charity Padel match

Education and significant seminars:

  • High school of Music, Landskrona
  • Business Economist, IHM Business School, Malmö
  • Academy of Excellence, Entrepreneur Growth program, Stockholm
  • Remarkable Entrepreneur, Robin Sharma, Toronto
  • UPW, Tony Robbins, London
  • Lead without a title, Robin Sharma, Stockholm
  • Brian Tracy, Sales Mastery, Stockholm
  • Board course, Grant Thornton, Stockholm
  • Performance Psychology, Johan Plate, Malmö
  • VM-Resan part 1 & 2- Leadership program, Stockholm
  • CEO course, Grant Thornton, Stockholm

Favorite international speakers seen:

  • Robin Sharma
  • Tony Robbins
  • Simon Sinek
  • Brian Tracy
  • Richard Branson
  • Steve Wozniak
  • Jordan Peterson
  • Erik Qualman

Favorite speakers in Sweden:

  • Petter Stordalen
  • Kay Pollack
  • Anders Borg
  • Fredrik Reinfeldt
  • Kjell A Nordström
  • Jesper Caron
  • Jonas Ridderståle
  • Jan Eliasson
  • Johannes Hansen